Quality Guarantee

Quality and safety to respond
to Japanese uncompromising beauty.

We strive for the creation of unprecedented beauty along with the safety and peace of mind of our customers.
That is why we are always working from the customer's point of view to research, develop, manufacture
and sell products and services that are truly satisfying.
We comply with our own strict standards as well as all respective Japanese laws and regulations.

This is our promise
from THE GINZA to our customers.

Approach to Safety Assurance

With the aim of further increasing customer satisfaction, every day we engage in research and development, including research into new ingredients.
Bearing in mind the usage amount and location, we only include ingredients which have been clearly shown to be safe.
We do not commercialize any ingredients which cannot be demonstrated to be safe through Shiseido’s assurance system.

Post-Launch Approach

We make every possible effort regarding products supplied to customers, but if an unforeseen circumstance were to occur, we will promptly share information, and always consider and take appropriate measures.
Where necessary, we will disclose information, making the greatest effort so that the inconvenience to our customers is kept to a minimum.