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THE GINZA ADVANCED EYE CREAM

THE GINZA ADVANCED EYE CREAM

Stimulates the eye contour for moisturized, firm skin.*

THE GINZA ADVANCED EYE CREAM44,000 yen (tax included)Shop Now

*with massage using the platinum-coated applicator

A tailor-made skincare
approach to complex concerns of the delicate eye area

THE GINZA Advanced Eye Cream is formulated with THE GINZA original ingredient
PERCEPTIVE COMPLEX EX*,
it refreshes the look of skin with moisturizing and conditioning properties.

Minimalist skincare for the ultimate ritual.

Addresses complex concerns around the eye area.

*Rosa Roxburghii fruit extract, sodium carboxymethyl beta-glucan, polyquaternium-51, Ginkgo Biloba leaf extract and glycerin

THE GINZA ADVANCED EYE CREAM

THE GINZA ADVANCED EYE CREAM44,000 yen (tax included)

Boosts hydration around the eyes
for a refreshed look.

Formulated with ALLEYE Beauty Complex**,
which includes 6 plant-derived extracts
and moisturizing ingredients.

For beauty and confidence at every moment.

**ALLEYE BEAUTY COMPLEX (CRATAEGUS MONOGYNA FLOWER EXTRACT, GLYCYRRHIZA GLABRA ROOT EXTRACT, CINNAMOMUM CASSIA BARK EXTRACT,LAMIUM ALBUM EXTRACT,NASTURTIUM OFFICINALE EXTRACT, CITRUS UNSHIU PEEL EXTRACT, GLYCERIN)

A dedicated applicator

A dedicated applicator for daily use

Specially developed and uniquely shaped
for massage
and stimulation of pressure points.

Supports everyday care of the eye contour
gently and effectively.

HOW TO USEHow to use THE GINZA ADVANCED EYE CREAM

Spread the Cream
How to use THE GINZA ADVANCED EYE CREAM

Scoop out an amount equivalent to the size of a small pearl on the spatula side of the applicator and apply gently with fingertips.

EYE CIRCULATION METHOD
How to use THE GINZA ADVANCED EYE CREAM

Press the hollows under the inner end of the eyebrows with the projection on the ball-shaped tip of the applicator, and then glide the side of the applicator around the eye. (3 times)
Then, press the temples.

EYE CIRCULATION METHOD
How to use THE GINZA ADVANCED EYE CREAM

Use the ball-shaped side of the applicator to glide under the eye from the inner corner to the outer corner of the eye. (6 times)

EYE CIRCULATION METHOD
How to use THE GINZA ADVANCED EYE CREAM

Press key points around the eyes with the projection on the ball-shaped tip of the applicator. (①～⑤)

EYE CIRCULATION METHOD
How to use THE GINZA ADVANCED EYE CREAM

(Only in the morning)
Glide the ball-shaped side of the applicator from the bottom to the top of the eyebrow. (3 times)

ADVANCED EYE CREAM RITUAL

THE GINZA ADVANCED EYE CREAM

THE GINZA ADVANCED EYE CREAM44,000 yen (tax included)

Discover a luxurious skincare ritual
enhanced
by the scent of linden.

Fresh linden flowers from along Ginza’s Namiki-Dori
were analyzed by Shiseido’s Research and transformed into fragrance.
The resulting composition, Linden Aroma, contains six notes
that effectively mask nonenal* when applied to skin.

Green floral notes of linden are balanced with gorgeous rose
and hints of sweet orange.
It is a joyful scent. Full of light-hearted elegance.

※An odor that begins to increase significantly after age 40.

Where to Shop

Flagship Store

  • SHISEIDO THE STORE

    7-8-10 Ginza, Chuo-ku,
    Tokyo 104-0061

    [Phone] 03-3571-7735
    [Opening hours] 10:00～20:00

    WEB SITE

  • THE GINZA
    Imperial Hotel Store

    Imperial Hotel Main Building Underground Arcade, 1-1-1 Uchisaiwai-cho,
    Chiyoda-ku, Tokyo 100-0011

    [Phone] 03-3503-7971
    [Opening hours] 10:00～19:00

    MAP

  • THE GINZA
    Isetan Salone Roppongi

    Tokyo Midtown Galleria 2F,
    9-7-4 Akasaka, Minato-ku,
    Tokyo 107-0052

    [Phone] 03-6434-7975
    [Opening hours] 11:00～20:00

    WEB SITE
SHOP LIST
THE GINZA ADVANCED EYE CREAM

THE GINZA ADVANCED EYE CREAM44,000 yen (tax included)