OUR STORYABOUT US
The beginning of the story--THE GINZA
In 1975, when the phrase "specialty store" was still new, THE GINZA was launched in Ginza, Tokyo as a unique fashion boutique with selected brands and items.
The name "THE GINZA" magnificently embodies all the charms of the district where Shiseido Group began and the modern five senses as simply as possible. With a grid branding design inspired by Ginza's gridded cityscape, THE GINZA looks to quality and minimalist simplicity.
It dismantles the monolithic concept of luxury with modern, premium fashion and art. With this high fashion philosophy and its aesthetics, THE GINZA established the values of true affluence and beauty, which have been inherited as the heart of the brand.
The birth of THE GINZA skincare
Highly fashion-sensitive people gathered here, understanding the brand's philosophy and aesthetics with all of their senses. Through the special relationships between THE GINZA and the customers who shared and developed a sense of beauty together, THE GINZA eventually realized the essential value that fashion and skin were the two components of beauty.
Similar to the sensation of comfort and vibrancy from the finest silk or cashmere, THE GINZA wishes to deliver the ultimate in skincare that focuses on the essence of the skin to those who know how it feels to experience ultimate healthy skin.
This passion led to the birth of THE GINZA skincare in 2002.
1st edition of product catalog and package design
Your skin’s Haute Couture
Driven by the insatiable quest for beauty and the refined manufacturing spirit of Japanese craftsmanship, THE GINZA revisits the skin's physiological functions. In research and development, THE GINZA uses its unique, cutting-edge expertise on the skin's sensitivity to achieve bespoke skincare, where it feels like ingredients sense the condition of the skin as if communicating, leading to uniquely fine skin, like an haute couture garment made specifically for you.
The Perceptive Complex™ compound blend*1 is the essence of the brand. As it deftly sensing the condition of the skin, THE GINZA aims to achieve bespoke skincare that adapts to all skin types, conditions, and environments in one line, bringing out the ultimate beauty of the skin beyond age, gender, and skin concerns.
The aesthetics of THE GINZA
The face of the brand is THE GINZA Hybrid Gel Oil, which leads to smooth, rosy, glowing skin with a heavenly texture that overturns the conventional concept of essence oil. The moment a drop touches your skin, the scent flows and the texture melts, allowing you to wear clothes right after application. It feels like your whole body is being wrapped in an invisible, exclusive haute couture that is almost transparent or slightly pink.
In addition to the high-quality basics, THE GINZA Empowerizer establishes itself as a pioneering prestige cream. Unveil your true, ultimate beauty with THE GINZA Essence Empowering, a six-week intensive beauty treatment that protects the skin from intense sunlight during the day and induces a healthy skin biorhythm at night.
Your ultimate glowing, healthy skin, revealed.
While preserving its one and only skincare formula, after 20 years of research behind our peerless science, THE GINZA skincare has evolved from a formula that communicates with the skin to a tailor-made approach called Perceptive Complex EX™ *2, which brings out skin’s strength from within. Stable, resilient in every moment.
Fully perceiving the skin and its condition at every moment, leads to supple, resilient, ultimate beauty of yourself. Feel the conviction that you will be elevated toward confidence.
Encounter the ultimate beauty
The philosophy and aesthetics of THE GINZA stand the test of time amid the changing times, circumstances and public consciousness.
Effortlessly, your bare skin becomes the healthiest version of itself, achieving skin resiliency, glowing with energetic beauty. You begin to glow, feel graceful, and free for your future. THE GINZA highlights your individuality and brings out your unique authentic beauty. It is the ultimate expression of your true self. This is the timeless and essential beauty that is the goal of THE GINZA.
- *1 Moisturizing ingredients (mineral water, sodium carboxymethyl glucan, polyquaternium-51, camellia japonica seed extract, glycerin)
- *2 THE GINZA's original complex ingredients (moisturizing and skin conditioning: rosa roxburghii fruit extract, sodium carboxymethyl glucan, polyquaternium-51, ginkgo biloba leaf extract, glycerin)
